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Flag initiative now honored tradition with Lift Box subscribers

A message from Adam Lien, CEO and founder of The Lift Box:

Over the last four years, we’ve enjoyed getting to meet so many amazing people from around the world, while watching our online community grow into a supportive family.

Using our voice, reach and various platforms for good always has been one of my top goals, and that has led to some special relationships, along with the chance to work with a variety of charities and organizations.

As a military-owned company, The Lift Box has worked closely with many soldier-related causes and groups, including an ongoing partnership with Combat Flags, which has allowed us to offer a meaningful surprise to some of our subscribers and support this great cause at the same time.

Combat Flags works tirelessly to help stop soldier suicide by connecting veterans with each other and the support they may need during their personal journeys.

Money is raised through the sale of 4x6-inch commemorative flags, and related items, handcrafted from duty-worn fatigues. Half of the money from each sale is donated to Stop Soldier Suicide, a veteran-led nonprofit.

The items offer people a “tangible piece of freedom” and a chance to share in the story of the service man or woman whose uniform was used to make it. Each flag includes a card that tells that soldier’s story.

Since introducing Combat Flags to The Lift Box, we’ve purchased five flags each month and randomly placed them in the boxes.

The response to the Combat Flags concept from our subscribers has been overwhelming, and we love seeing the photos and appreciation each month when they are found.

With that said, we’d love to be able to share that experience with more subscribers each month, so we’re going to be restructuring the program beginning with the March 2021 edition of The Lift Box.

Moving forward, instead of offering a full-size supplement to flag recipients as an additional gift, we're going to use the resources from that part of the program to purchase additional Combat Flags.

More subscribers will feel the pride and excitement of finding one of the flags, more money will be donated to Stop Soldier Suicide and more lives will be positively impacted. That’s awesome on all fronts!

Thank you for your understanding and continued support!

- Adam

A monthly subscription to The Lift Box is $39.95. Each box includes a shirt and a variety of items to help make every workout a personal best.