The Lift Box concept was born atop a shoot house near Camp Lejeune, where a break in the agenda allowed for a conversation about a different kind of training.
Adam Lien, CEO and founder of The Lift Box, listened as several specialized forces instructors discussed their workout routines and some of the things they do to make sure they’re at their physical best for any kind of mission.
Lien realized his fellow operators were right on the mark when they mentioned the idea of trying different supplements and snacks prior to purchasing full-size bags or containers. While the concept wasn’t completely new, he set out to make it better. And meaningful.
After weeks of research and learning the ins and outs of subscription boxes, Lien realized the key to building a successful brand would be the same thing that brought the concept to life in the first place – listening.
Each month since January 2017, Lien and The Lift Box team have raised the bar in the fitness-box space by listening to direct feedback from subscribers and delivering the kinds of products and snacks they’re asking to try.
The Lift Box’s mission is to help as many people find the fitness products that work for them in a convenient, fun and affordable way, while offering top-quality items, comfortable and well-fitting apparel and a variety of offerings from big-name companies as well as up-and coming ones.
Everything that appears in the monthly box has been researched, tested and vetted by The Lift Box staff for taste, quality, comfort and durability, and subscribers often have the opportunity to help select flavors, product designs, shirt graphics and more.
Over the years, The Lift Box has partnered with more than 200 brands to bring new and exciting products directly to your door every month, and those growing relationships have led to some memorable months that have included product launches, exclusives and great discounts just for Lift Box subscribers.
An active online community – The Box Crew – helps put names, faces and personalities to the list of subscribers, and it gives everyone a platform to share their thoughts, feedback, recommendations and, most importantly, support.
The Lift Box still is military-owned and operated and headquartered in Jacksonville, North Carolina, not far from its Camp Lejeune roots. The military ties and deep appreciation for those who serve also have allowed The Lift Box to work closely with many military and veteran causes, groups and concepts, including Combat Flags, Soledier Socks and Remember Everyone Deployed, as well as other important causes, such as breast cancer awareness.
A monthly subscription to The Lift Box is $39.95. Each box includes a shirt and a variety of items to help make every workout a personal best.